Responsible for creating pristine written text (known as ‘copy’) that works hand-in-hand with the visual concepts. All copy must be written in the tone suitable for the brand style and appropriate for many platforms, including:
Websites, mobile apps, emails, social media, blogs, Marketing materials, Press advertising, News releases, Sales letters, Articles, Brochures etc.
Needs a creative mind alongside an organised approach and the ability to think laterally and literally.
Must keep an eye on any changes to the media landscape that will influence concepts and make projects innovative and fresh. A professional outlook is also required to handle any copy amendments requested by the client, and meticulous research skills will ensure all copy is accurate and factual.